Dr. Paulo Rosa runs Coire Odontologia, a multidisciplinary dental clinic in Tatuí, São Paulo. Over two years, I built the landing pages, funnels and copy behind a complete shift in how the clinic attracts and books patients.
The challenge
Dr. Paulo had built a multidisciplinary clinic but struggled to attract patients at the level and in the specialties he wanted. Scheduling volume was inconsistent, and the clinic needed a completely different approach to how it presented itself and booked appointments.
The gap wasn't the dentistry — it was everything between a stranger's first impression and a confirmed appointment.
The approach
Over two years, I built a full library of landing pages and funnels — both for the clinic and for Dr. Paulo's personal brand — each one written around a specific offer, specialty or campaign.
Every page combined conversion copywriting with the paid-traffic strategy driving it, plus training for the front-desk team on how to talk to leads once they reached out — turning clicks into confirmed appointments.
The result
"I'm Paulo, a dental surgeon with a clinic in the Tatuí region, in the interior of São Paulo — I've been practicing for almost 8 years. Two years ago I was struggling to attract patients at the level and in the specialties I wanted. We'd built a multidisciplinary clinic and wanted to completely change our approach and the volume of appointments. That's when I reached out to Thiago, and since then the results have been drastically better — we changed the whole scheduling picture and revenue grew a lot. What's interesting is that it goes beyond paid traffic: they give special attention to our front-desk team too, with coaching on what to say and a script to help with patient outreach. It's a complete service, and it has changed the profile of our patients and even how we approach our clients. I recommend them."
Dr. Paulo RosaCoire Odontologia
The ad creative
Alongside the landing pages, I built a set of static ads for Meta — each anchored to a single service and a specific persuasion angle instead of one generic message.
Availability
Open to freelance projects and full-time roles, remote or hybrid. Let's talk about what you're building.