Menina Peralta is a digital education brand I co-founded with my wife, Nathalie Orphão, a pedagogue. She develops the teaching methodology behind every kit; I design every visual, every layout, every piece of art, and build the growth engine around it — landing pages, ad creative and automation, backed by ten-plus years in traffic and conversion.
The challenge
Teachers across Latin America were flooded with cheap, generic teaching materials sold informally, one WhatsApp group at a time — low trust, no brand, nothing worth paying more than a couple of reais for.
WhatsApp was — and still is — exactly where these teachers are, and it remains Menina Peralta's strongest channel. The problem was never the channel. It was that nothing running through it looked, felt or sold like it deserved a premium price.
The approach
Nathalie develops the methodology behind every kit — the learning framework, the research, the classroom references. That expertise is what makes the content actually work for a teacher.
I take it from there: I design every visual, every layout, every piece of art myself — minimalist, accessible, the kind of material a teacher is proud to use, not just print in a hurry. On top of that, I built the growth engine: 8+ high-converting landing pages, paid-traffic ad creative and WhatsApp automation, backed by ten-plus years running traffic, copywriting and funnels.
The product design
Five products, five different visual identities — from a space-themed literacy wall to a Sunday-school fishing scene to a body-safety card set. Characters, palette, typography: designed from scratch for every one of them.
The result
Real sale notifications, stacking up across the different products and checkouts running at once.
The ad creative
Alongside the landing pages, I built the paid-traffic creative for two of her products: Calq, a math learning card game, and Kit Davi e Golias, a printable Sunday-school activity kit — each with its own audience, angle and proof.
Availability
Open to freelance projects and full-time roles, remote or hybrid. Let's talk about what you're building.